What to consider when marketing your dental services

Written by: Caroline Amorim

09/18/2020

Marketing your dental services is essential to growing your business.

Like any other consumer choice market, dentistry is highly competitive.

Marketing your services is an essential and easy way to gain patients and build your brand.

It is important to consider your strategy first to ensure that messages come across in the right way and reflect your organization’s professional image.

Are you unsure where to start?

We have put together our top 5 things to consider when it comes to marketing your dental services.

1. Online reviews

According to Bright ideas (2019), ”84% of customers trust online reviews as much as a personal recommendation, and a single negative review can cost a business around 30 customers.”

Unbiased reviews can have a colossal impact on consumer behavior.

It is clear to see that a businesses online reputation strongly affects whether a customer chooses to use a company, or not.

Bright ideas(2019) affirms that “The average consumer reads ten reviews before feeling able to trust a company.”

Make sure your business is accurately accessible online, allowing patients to easily post a review, and prospective patients to read unbiased reviews.

2. Patient testimonials & success stories

Patient testimonials are the key to assuring new patients that you are the right person to call, and they are a vital part of a successful marketing strategy.

Some ways you can add testimonials to your website:

  • Create a testimonial page and include all in one location.
  • Add a testimonial to each page of your website.  
  • Include patient before and after pictures with testimonials associated.


3. Utilize platforms best suited to your target market

For example, having a page on LinkedIn will establish your brand’s authority within the industry. A regularly updated Instagram page can engage potential patients.

Using keywords in your content is essential to help to self-promote the business. Your audience uses keywords when searching for something related to your brand.

According to the Search Engine Journal(2018),” keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic.”

When effectively-researched and optimized, keywords act as a conduit to connect your target audience with your website.

Include keywords across all your content, and regularly research and update your keyword list.

4. Internal communication

Good internal communication keeps your team informed, engaged, and marketing for you.

In a lot of ways, the primary role of internal communications is to help make your company culture manifest.

After all, each announcement, message, update, blog, article, etc. play a role in how your team interprets the cultural landscape of your organization: what it stands for, who it values, why its mission matters.

The company culture should be at the forefront of your strategy: built into the messaging, the tone, the back and forth discussion, the news that’s shared and omitted.

Your culture should guide your internal communications and vice versa.

Why? Because a robust, thriving company culture is essential for success and it directly reflects on external communication.

 5. Be authoritative within the sector

Showcase to your patients and potential patients that not only do you offer superior services but that you are also an expert in your field.

Regularly posting informative content on your website and social channels not only educates your audience but also proves your expertise.

You’ll gain the trust of potential patients and leverage your authority among your competition.

These are are just some of the areas you should consider when looking at your marketing strategy.

Are you ready to start ?

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