What to consider when marketing your dental services

What to consider when marketing your dental services

Marketing your dental services is essential to growing your business.

Like any other consumer choice market, dentistry is highly competitive.

Marketing your services is an essential and easy way to gain patients and build your brand.

It is important to consider your strategy first to ensure that messages come across in the right way and reflect your organization’s professional image.

Are you unsure where to start?

We have put together our top 5 things to consider when it comes to marketing your dental services.

1. Online reviews

According to Bright ideas (2019), ”84% of customers trust online reviews as much as a personal recommendation, and a single negative review can cost a business around 30 customers.”

Unbiased reviews can have a colossal impact on consumer behavior.

It is clear to see that a businesses online reputation strongly affects whether a customer chooses to use a company, or not.

Bright ideas(2019) affirms that “The average consumer reads ten reviews before feeling able to trust a company.”

Make sure your business is accurately accessible online, allowing patients to easily post a review, and prospective patients to read unbiased reviews.

2. Patient testimonials & success stories

Patient testimonials are the key to assuring new patients that you are the right person to call, and they are a vital part of a successful marketing strategy.

Some ways you can add testimonials to your website:

  • Create a testimonial page and include all in one location.
  • Add a testimonial to each page of your website.  
  • Include patient before and after pictures with testimonials associated.


3. Utilize platforms best suited to your target market

For example, having a page on LinkedIn will establish your brand’s authority within the industry. A regularly updated Instagram page can engage potential patients.

Using keywords in your content is essential to help to self-promote the business. Your audience uses keywords when searching for something related to your brand.

According to the Search Engine Journal(2018),” keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic.”

When effectively-researched and optimized, keywords act as a conduit to connect your target audience with your website.

Include keywords across all your content, and regularly research and update your keyword list.

4. Internal communication

Good internal communication keeps your team informed, engaged, and marketing for you.

In a lot of ways, the primary role of internal communications is to help make your company culture manifest.

After all, each announcement, message, update, blog, article, etc. play a role in how your team interprets the cultural landscape of your organization: what it stands for, who it values, why its mission matters.

The company culture should be at the forefront of your strategy: built into the messaging, the tone, the back and forth discussion, the news that’s shared and omitted.

Your culture should guide your internal communications and vice versa.

Why? Because a robust, thriving company culture is essential for success and it directly reflects on external communication.

 5. Be authoritative within the sector

Showcase to your patients and potential patients that not only do you offer superior services but that you are also an expert in your field.

Regularly posting informative content on your website and social channels not only educates your audience but also proves your expertise.

You’ll gain the trust of potential patients and leverage your authority among your competition.

These are are just some of the areas you should consider when looking at your marketing strategy.

Are you ready to start ?

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Remove the Barriers to Connectivity

Remove the Barriers to Connectivity

Advances in digital dentistry are happening fast.

Dental care providers worldwide are heavily investing in new innovative technologies. Everyone wants to have the latest technology which transforms manual, time-consuming tasks into the touch of a screen.

The expectation is that all this new technology will provide a smarter, easier way of working.

However, if all these new pieces of technology do not talk to each other, is it really smarter, or easier?

patient and dentist

Working smarter, but harder.

Separate pieces of technology and software that do not talk to each other result in dentists having to juggle different systems and pull together data often duplicated, to get a complete picture.

Tasks are duplicated, time is wasted, errors increase, users are frustrated, and inevitably patients suffer.

During an appointment, the focus should be on the patient, not on the machines around them.

dentist  showing to the patient Salud

Working smarter, not harder.

A fully integrated workflow using a connected health solution removes these barriers. It allows the technology to make the dentists’ job easier, fun, and more profitable, while most importantly, improving patient care.

Advances in digital dentistry are happening fast. To avail of the true benefits, you need to have a robust, future proof, and constantly evolving dental management solution at the centre.

Salud is a leading dental management solution.

Salud is an open and flexible product which can be integrated into the existing services using its own API. Salud’s vision is to remove the barriers to connectivity, allowing the technology to provide both better outcomes and profits.

Customers who choose to integrate all systems in use can experience a seamlessly integrated environment with a streamlined workflow.

Duplicate data entry is removed. Time is saved, and errors are reduced.

The focus shifts to the patient, improving patient care and dentist satisfaction.

Last year saw the launch of Salud Dental, the next generation in the Salud portfolio. It offers a web-based feature-rich solution with digital dentistry interoperability capabilities at its core.

“We have invested heavily in the development of a solution that will exceed our client’s expectations. With a user-centered, easy to use interface, we’re setting a new standard for e-health solutions. “ said Áine Hayes, Head of Commercial, Salud.

dental nurse using Salud

Decades of industry experience

The Salud team have decades of industry experience poured into their products.

Salud customers profess that the team’s implementation experience is the best available in the marketplace.

Over the past 25 years, with implementations across 5 continents, Salud has evolved into a connected health solution that connects technology, software, disciplines, people, and facilitates a global community for research and sharing best practice.

“We are constantly evolving and looking to the future. Healthcare worldwide is moving towards “putting the mouth back in the body” in terms of general health, focusing the oral cavity at the centre of overall health. With Salud being a heartbeat dental product within general medical facilities worldwide, we’re a key player in this shift. Central to Salud’s design has always been flexibility, making connectivity possible, and allowing customers to quickly adapt. “ Áine Hayes, Head of Commercial, Salud.

Today Salud is in use in 7 languages, across 12 countries, which further reinforces a positive track record for producing solutions for different world market leaders in oral health care.

Get in touch to find out more about Salud. The team would be delighted to share some knowledge.

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